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On today’s episode of CAS Minute, we dive into how the SPIN Selling framework can be applied to the CAS sales process. We’ll explore how asking Situation, Problem, Implication, and Need-Payoff questions can help uncover your client’s true needs and build a strong case for your services. By the end, you’ll have the tools to guide clients through a consultative sales process that leads to more closed deals.

Here's the amazon link to the book: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136

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Full Send | Accounting & Data

LinkedIn: Roman Villard, CPA
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