"The most exciting new podcast in the startup world.” - Eric Ries, Founder and NYTimes bestselling author

Today's episode is with Christopher Lochhead, a marketing legend and best selling author of “Play Bigger” and “Niche Down”. He is also the podcast host of “Follow Your Different” and “Lochhead on Marketing”.

This episode is a really great insight into different views that his books cover from “category design” to the things that legendary companies have done to become dominant in their respective fields when it comes to marketing (and when it comes to decisions made right in the beginning of their “story”).

We talk about how the things that you might think are your weaknesses can actually be your superpowers, the things that Chris personally has had to overcome in his own journey, and how thinking differently (and giving himself permission to think *really* differently) became the biggest reason for his success as a founder, CMO, author, and more. This podcast is an insightful one with viewpoints that I've never heard before, and I think you’ll enjoy it too — even if you’ve never thought much about the marketing side of creation.

You can email James questions directly at [email protected] or follow us on Twitter @ twitter.com/gobelowtheline — “Below the Line with James Beshara" is brought to you by Straight Up Podcasts LLC.