You ever pay for something that felt ridiculous—but you still did it? That’s not a pricing mistake. That’s capitalism at work. 

From The Masters to Coachella, we unpack how sky-high prices aren’t scams—they’re love letters from the free market saying, “You want this more than your money.”

Because when you roll your eyes and still tap your card? That’s not greed. That’s just how value works now.

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