Keith breaks down the single most common mistake that kills deals in negotiations, shares his exact cold-call opening line, and explains why the word "if" is quietly sabotaging your seller conversations. Plus a real story about a seller who wouldn't budge on price — until Keith stopped trying to get him money and got him the two things the seller actually desired. 

Takeaways

• The #1 mistake that kills deals in negotiation
• How language shapes the battlefield of seller negotiations
• Why you should stop making offers

Chapters

• 00:00 Introduction
• 00:44 Negotiation Pitfalls in Real Estate
• 02:34 The Art of Cold Calling
• 06:41 Utilizing Technology in Real Estate Calls
• 10:30 Effective Call Scripts and Approaches
• 15:31 Understanding Seller Motivations
• 20:59 Creative Solutions in Negotiation
• 24:58 Conclusion and Key Takeaways
• 27:02 Building Long-Term Success in Real Estate

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