Many companies waste time and resources on infrastructure and internal tools that don’t set them apart. In this episode, Geert and Rene explore core versus context through the lens of engineering culture. They break down why core work—the things that drive competitive advantage—should be the focus, while context, though necessary, should be streamlined or outsourced where possible. Using the pillars of engineering culture, they examine how organizations can align their teams, platforms, and investments to maximize impact. The takeaway: invest in what makes you unique and stop reinventing the wheel.