Can your ideal customers recognise themselves in your content? 

I saw a VA post this the other day:  "Are you the kind of business owner who is really disorganised with their admin?" 

I can totally see what they are trying to do here. But I can't think of many business owners who'll admit in public to being disorganised with their admin. 

So asking this question means either:

1. No one is going to answer
2. Your ideal client doesn't recognise themselves in the content. 

But there is a way to use this kind of content... if you do it right. 

Find out more in this week's podcast:

Read the show notes here.

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