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Kristin Tara Horowitz and her partner Yishai Horowitz started a (rock climbing / bouldering) gym, SLO Op Climbing, in San Luis Obispo, a small town in California. From 10 free users in 2003, the gym has 800 monthly subscribers today. Customers get so much value from the gym that they actually funded its expansion a few years ago. This is a perfect example of an organization that provides so much value that it has no choice but to grow.
In this case study, you will learn:
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Kristin Tara Horowitz and her partner Yishai Horowitz started a (rock climbing / bouldering) gym, SLO Op Climbing, in San Luis Obispo, a small town in California. From 10 free users in 2003, the gym has 800 monthly subscribers today. Customers get so much value from the gym that they actually funded its expansion a few years ago. This is a perfect example of an organization that provides so much value that it has no choice but to grow.
In this case study, you will learn: