MENTOR dna

31 :: Danny Sonenshine, Wingstop and Dunkin Donuts owner and operator


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Danny Sonenshine is the founder and CEO of Far West Services, the developers and operators of Wingstop restaurants on the west coast, as well as a developer and operator of Dunkin Donuts in Southern California. He had me at doughnuts! We chat about his undergrad days where he wasn't sure what he wanted to do, which led to law school and then a job at a law firm, which he disliked from day 1. He married his college sweetheart and she's been his cheerleader all along, encouraging him to try something different than being a lawyer.

So, 5 years later, with no restaurant experience, Danny joined his dad into the world of franchise restaurants. And he didn't just traipse into a business that was already stood up. Danny had to get dirty and have patience. He learned everything from cleaning toilets to supply chain management, but the biggest lesson he's learned comes from his days at the law firm. 

Danny has learned a ton about what it takes to be an entrepreneur and shares his advice and stories, one which includes standing up for himself by telling off a landlord, thereby earning his respect. 

You'll love this episode of Mentor DNA. Thanks for tuning in!



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MENTOR dnaBy meesh pierce

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