According to Google, 97 per cent of all internet users search for local businesses.

A strong online presence is therefore a critical component to marketing — regardless of the size of business and the sector. 

Social media contributes to that presence significantly by generating additional revenue and building customer loyalty. And there is a large audience to cater to. DataReportal says there are 4.33 billion social media users around the globe. 

Katerina Sukhenko, the founder and chief business development officer at PostoPlan, a fast-growing automated marketing platform for small and medium businesses, speaks with Andrew Wrobel about the importance of building that online presence and offers some advice about how to optimise the process.