The death of Elisa Lam in 2013 became a viral internet obsession. This is because of video footage released showing her exhibiting some bizarre behavior while riding an elevator in Downtown Los Angeles. The footage was released only a few days before her body was found floating in a hotel rooftop water reservoir. Authorities looking for Elisa had hoped that releasing the video would garner clues from the public about her whereabouts. The video led to a slew of conspiracy theories as the main causes of her death. Was Elisa Lam the victim of a sinister, paranormal entity that haunted the hotel she stayed at in Los Angeles? Or was her assassin someone who was actually... invisible? We'll take a look at some of the conspiracies around her death, and will then apply some frameworks to the case in order to get to the root story and see what could be the real cause behind why this cold case went viral.