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Ever had that lightbulb moment where you realize the simplest things can make the biggest difference? That's exactly what happened to me as I dove deep into Fanatical Prospecting, a book I've loved for ages. It turns out, I was overlooking how critical the right list of people to call really is in proactive prospecting.

As I revisit my practices, I'm discovering how tapping into the data of who's been browsing real estate on your site can spark meaningful conversations. Leaning on technology like IDX and Real Scout, I'm able to connect with potential buyers without seeming intrusive. It’s a shift from the old ways of feeling “salesy” to having genuine, life-focused real estate discussions.

In today’s episode, we explore how using automated triggers and AI can open doors to conversations with people who genuinely need guidance in real estate. This approach not only increases engagement but keeps things relaxed and natural, something I've been experimenting with to great success.

Curious to hear more? Tune into the episode to discover how you too can harness technology to foster real connections. And as always, I’d love to invite you to join our discussions in the Business Systems for Realtors Facebook group. Let’s grow and learn together!