In this engaging podcast episode, Tiago welcomes Laurie, a website design agency owner and podcaster, to discuss her experiences at major podcasting conferences like PodFest and Podcast Movement. Laurie shares insights on the contrasting atmospheres of these events, with Pod Fest being more grassroots and Podcast Movement more corporate. They delve into Laurie's podcast journey, her strategies for finding guests, and her use of Podsqueeze. Laurie also highlights the importance of community building and offers valuable tips on monetizing podcasts without relying on ads. This episode is a must-listen for podcasters eager to enhance their craft and network effectively.

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Links & Resources

Website : https://ignitingyourbusiness.com/our-marketing-agency/

Podcast : https://theencoreentrepreneur.com/

Podsqueeze: Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.

Apple Podcast : https://podcasts.apple.com/us/podcast/the-encore-entrepreneur-business-tips-and-strategies/id1617202497

Spotify : https://open.spotify.com/show/51UZ1wA95HvJ5Ij3xh4pEV?si=ba9a7cc6047b4171

LinkedIn : https://www.linkedin.com/in/lalyons/

Facebook : https://web.facebook.com/ignitingyourbusiness/

Twitter : https://x.com/lorilyons_

Timestamps

Networking at Podcast Conferences (00:00:08) Comparison of Podcast Movement and Pod Fest, networking with independent podcasters, and the differences in focus.

Goals and Preparation for Podcast Conferences (00:01:29) Laurie's approach to attending conferences, seeking guests for her podcast, and networking with industry professionals.

Podcast Cruise Experience (00:02:06) Details about a podcast cruise, including its focus on monetizing podcasts, training sessions, and building a community.

Community Building and Networking (00:03:32) Laurie's experience of building connections and relationships during podcast cruises and conferences, emphasizing the importance of community in podcasting.

Podcast and Business Background (00:04:48) Laurie's website design agency, her podcast aimed at individuals over 50, and her reasons for starting the podcast.

Podcasting as a Community Activity (00:08:05) Laurie's involvement in podcasting for community building, networking, and establishing close relationships within the podcasting community.

Monetization Strategies (00:09:29) Insights from Podcast Fest on monetizing podcasts without relying on ads, leveraging podcast content as a lead magnet, and driving traffic to the podcast.

Benefits of Podcasting for Business (00:12:24) Discussion on how podcasting enhances credibility, increases visibility, and leads to higher client retention and pricing.

Utilizing Podsqueeze (00:13:22) Laurie's use of Podsqueeze for show notes, link sharing, and the convenience of accessing past episodes and content.

Podsqueeze and Team Workflow (00:15:20) Laurie discusses using Podsqueeze and her team workflow for podcast production.

Podcast Recording Process (00:15:38) Laurie explains her podcast recording process, including using a private Facebook group and working with a team.

Encouragement to Start a Podcast (00:19:46) Laurie offers advice and encouragement for people to start their own podcast, emphasizing the simplicity of getting started.

Overcoming Shyness about Podcasting (00:21:51) Laurie addresses concerns about starting a podcast and offers advice on overcoming shyness and simplifying the process.

Starting a Podcast on a Budget (00:22:20) Laurie discusses the simplicity of starting a podcast, emphasizing that it doesn't have to be expensive and can be done with a good mic and a phone.