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Ever dreamt of having a wardrobe like Cher in Clueless? Or wish you could look as polished as the women in Suits or Scandal? The answer is with Wear That! CEO and Founder Heidi Shara is disrupting the retail industry and in her conversation with Anna you'll hear the ins and outs of quitting a “safe” corporate job and going after an idea 20 years in the making, disrupting a billion dollar industry and speaking to the wants and needs of real women and what her advice is to someone in her shoes when she started out!
Sign up to Wear That using the code Achievher for AED100 off your first purchase
Become an Achievher Member here
Bio:
Heidi Shara wanted to provide real women, with real jobs, doing real things, a luxury service that gave them the tools to not only look stylish but to feel amazing. Having spent the last 10 years working as a womenswear Buying Manager- most recently for international luxury RTW brands, she saw a gap in the market; to provide real women with a service typically designed for VIP high end consumers only - styling. With that, Wear That was founded in 2018, and has been growing ever since. The business was disruptive to the retail market as we know it, and got selected to backed by Chalhoub Group’s start-up incubator, The Green House.
Heidi has styled and created collections and dressed women in her home country of Australia, but also London, Paris, China, India and Italy, just to name a few. She is now focused on driving a new way for consumers based in Dubai and revolutionising the way people shop.
By Anna AQR5
33 ratings
Ever dreamt of having a wardrobe like Cher in Clueless? Or wish you could look as polished as the women in Suits or Scandal? The answer is with Wear That! CEO and Founder Heidi Shara is disrupting the retail industry and in her conversation with Anna you'll hear the ins and outs of quitting a “safe” corporate job and going after an idea 20 years in the making, disrupting a billion dollar industry and speaking to the wants and needs of real women and what her advice is to someone in her shoes when she started out!
Sign up to Wear That using the code Achievher for AED100 off your first purchase
Become an Achievher Member here
Bio:
Heidi Shara wanted to provide real women, with real jobs, doing real things, a luxury service that gave them the tools to not only look stylish but to feel amazing. Having spent the last 10 years working as a womenswear Buying Manager- most recently for international luxury RTW brands, she saw a gap in the market; to provide real women with a service typically designed for VIP high end consumers only - styling. With that, Wear That was founded in 2018, and has been growing ever since. The business was disruptive to the retail market as we know it, and got selected to backed by Chalhoub Group’s start-up incubator, The Green House.
Heidi has styled and created collections and dressed women in her home country of Australia, but also London, Paris, China, India and Italy, just to name a few. She is now focused on driving a new way for consumers based in Dubai and revolutionising the way people shop.