What if the most exciting part of your day was being marketed to?

It’s not as crazy as it sounds.

Tyler Lessard, CMO of Vidyard, spoke at a #FlipMyFunnel event about how to make your accounts love the fact that you’re targeting them. He tells the story of how Vidyard's first ABM efforts flopped—until they discovered a simple, amazing way to customize their targeting.

What if the most exciting part of your day was being marketed to? It’s not as crazy as it sounds. Tyler Lessard, CMO of Vidyard, spoke at a #FlipMyFunnel event about how to make your accounts love the fact that you’re targeting them. He tells the story of how Vidyard's first ABM efforts flopped—until they discovered a simple, amazing way to customize their targeting.

31: How to Make Your Accounts Love the Fact That You're Targeting Them w/ Tyler Lessard

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?

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31: How to Make Your Accounts Love the Fact That You're Targeting Them w/ Tyler Lessard

31: How to Make Your Accounts Love the Fact That You're Targeting Them w/ Tyler Lessard