In today's episode, producer and all-around podcast expert Berta Wired shares how to advertise your business with a podcast. We do talk podcast promotion, how to launch a podcast, strategies to grow a podcast, and more... HOWEVER, more importantly, we focus on podcasting as small business marketing (similar to how to market your business with social media, with even more benefits!). An intentional podcast marketing strategy is a key component of how to promote your business and how to grow your business. We answer the common question, "is podcasting worth it?" for both service-based and product-based business owners. Tune in!

We also touch on:

• How we create content for EG: Content & Copy & the behind-the-scenes of launching the EG: Content & Copy podcast
• How to know what podcast format, frequency, etc. is best for you
• How to measure the ROI (return on investment) of a podcast (not what you'd expect)
• Falling into Podfade (dropping off your podcast in the first few episodes)

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Guest contact info:

Ready to launch your podcast and grow your business? Visit www.bertawired.com

Connect with Berta Wired on Instagram @bertawired and on LinkedIn at berta-wired-podcast.

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Interested in copywriting and marketing support for your business? - Book your free discovery call now!

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