Identifying and defining your target audience (event persona/s) is one of the most crutial steps to carry out at the beginning of the planning and marketing of any event.

If you don’t know who your event is for, how are you going to build a unique experience for them, and how are you going to market your event successfully to ensure it sells out?

In this episode, we talk about how to identify your target audience and create event personas with my easy 2-step exercise.

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