Jonathan Anastas started playing in the Boston hardcore scene as a fourteen year-old in the seminal band D.Y.S., and his love for marketing and promotion followed soon after. He was instrumental in the development of the ‘crossover’ sound of punk meets metal that swept the scene, and was seemingly done with music altogether soon after high school. Initially planning to become a lawyer, he discovered advertising and marketing instead, and was an early pioneer of the digital marketing and video game industries. In our conversation, we talk about how many hardcore kids learned about P&L from Dischord Records, how a Metallica show at the Rat may have been as influential as Black Flag for the Boston scene and why so many marketing tactics may have gotten their start in the underground music scene.

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