Koby Conrad is a unique guest to say the least. He sold his first company last year at the age of 21, and now has started a digital agency that did over $300k in revenues in its first year and landed one of the biggest players in the industry Koby is going after.

What’s that industry? Well, Koby calls it the 420 market, but in simple terms, it’s the marijuana industry. And Koby’s big client? Grass City, the biggest online head shop in the world.

We don’t get into the politics, but we do get into the benefits of niching down, how Koby builds and leverages relationships with influencers who have access to over 100 million followers, and what reservations Koby had positioning his agency close to such a controversial industry.

Koby has fun for sure, but you don’t build an agency that quickly or land a client that large without knowing what you’re doing and today he shares with us exactly how he did all of that.