What lessons for learning design and leadership are there from some of the greatest video ads on the Internet? Quite a lot actually. Creative Director James Dayton of the Harmon Brothers Ad Agency produced the wildly successful Squatty Potty, Purple, and Fiber-Fix campaigns and more. As Creative Director his credits include CubCoats, TAOS Bakes, Cuffed Up, Scooch, and BedJet. Having worked in film for over 15 years he is also a skilled Assistant Director. 

James and I talk about his work as a creative director in the advertising world. We discuss:

• The 7 point video ad scripting recipe
• Killing your darlings
• Thriving under constraints
• Grabbing people with great hooks and a visual thesis

James has some great insights on the importance of setting honest expectations with your audience and the value of matrix testing and soft launching content to tweak and optimize for higher impact. Check out this youtube playlist with few of the ads mentioned in today’s episode.  Learn more about the Harmon Brothers on their website.

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