Tim Horton's is a coffee-led restaurant brand with over 4,800 stores worldwide. 

In 2019, the brand finally launched "Tim's Rewards" - their loyalty programme for Canadian and American customers. 

This article discusses their loyalty strategy which is based on rewarding frequency and visits to stores rather than customer spend, and offers more varied rewards to customers including baked goods as well as hot drinks to differentiate their programme. 

Listen to this week's episode of Liquid Barcodes Live Loyalty podcast to hear how Tim Hortons are leveraging C-Suite support to set themselves an ambitious goal of 100% adoption of their loyalty programme by customers. 

Show Notes: 

1) Tim Horton's Digital Loyalty Programme article