In this episode we bounce around and discuss a number of topics for marketers and business owners to chew on and think about for increasing their conversions. First, we dive into how we each handle feedback on our copy, and why too big of an ego will shoot you in the foot and prevent you from growing in the game.  Next, we dive into how why it's important to be objective in marketing and how letting the market decide can solve any disagreements you have with a client about what will work.

In This Episode We Also Discuss: -Why you need to ignore some peoples copy critiques 

-What to test first in a split test for the biggest lift in conversions 

-The danger of trying to split test 16 different thing at once 

-How more authority means less pushback on your copy 

-Why sometimes you need to let a client fail doing things their way 

-The reason why swiping copy without understand behind the scenes won't work

-How a company that's scrambling to make things work rarely does 

-Stories about Dan Kennedy charging $100k for promos clients never ran

-And writing versus assembling copy

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex: -Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

-Facebook:https://www.facebook.com/alex.mcmahon.370