Parker Olson on the Real ROI of Podcast Guesting

Parker Olson is co-founder of PodPitch, an AI-powered platform reshaping how startups and PR pros land podcast interviews. The platform has seen enormous growth and is quickly becoming the number one AI-powered tool for PR agencies.

In this episode, Mauro sits down with Parker, who shares his unconventional journey and offers a masterclass in how startups can leverage podcast guesting to build trust, refine messaging, and grow their audience, even without massive budgets or big-name recognition.

🎙️ We discuss:

• Parker’s wild entrepreneurial journey from viral Twitter pages to living in a tent for two years
• What makes podcasts such a powerful (and underutilised) channel for B2B and startup marketing
• Smart tactics for startup founders to refine their messaging through podcast interviews
• The importance of niche shows, host relationships, and content repurposing for ROI
• Why podcasts can outperform traditional media for influence and conversion
• Best ways to leverage podcasts

🎧 Tune in to learn how to podcast smarter.

Chronology:

• Introduction and the PayPal Surprise
• Parker's Journey into Entrepreneurship
• The Evolution of Podpitch
• The Value of Podcasting
• The Influence of Podcasts on Trust
• Navigating the Podcast Landscape
• The Role of Niche Podcasts
• The Future of Podcasting and Branding
• Maximising ROI from Podcast Guest Appearances
• Strategies for Startups in Podcasting
• The Long-Term Value of Podcasting
• Corporate Podcasts: Trends and Insights
• Case Studies: Success Stories in Podcast Guesting

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Runway is a podcast started by Black Unicorn PR co-founders Julija Jegorova and Mauro Battellini to help startup founders, company builders and business leaders with insights, tools and advice from specialists in sales, marketing, PR and more.

Black Unicorn PR is a London-based tech PR agency focused on startups, scaleups and VC.

For more information visit: https://www.blackunicornpr.com/

For even more advice, especially on PR, visit the Black Unicorn PR blog