The B2B Sales Show

31: Real Value in B2B Sales Doesn't Come From Automation w/ JJ Ferroni


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What does it mean to bring value to a sales interaction?

A snappy subject line? Multiple voicemails a day?

Au contraire!

Joe Caprio, VP of Sales at Chorus.ai and co-host of The B2B Sales Show, sits down with JJ Ferroni, VP of Sales at Guru, to talk value in sales.

They discuss:

  • Understanding buyer personas on a deeper level
  • The right ways to engage prospects
  • Automation vs. value in sales

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The B2B Sales ShowBy Sweet Fish Media