Chapters

00:00 Introduction to Sturdy Sauce and the Podcast

01:17 The Debate on Fats: Animal vs. Seed Oils

03:06 Rhett's Journey: From Lawyer to Sauce Entrepreneur

08:53 The Birth of Sturdy Sauce: Solving a Personal Problem

14:46 Developing the Protein Content: Balancing Taste and Nutrition

20:08 Production Challenges: Finding the Right Co-Packer

32:19 Launching the Product: Testing Market Fit and Retail Strategies

37:32 Navigating the CPG Landscape

40:11 Lessons from Early Ventures

43:27 Finding Product-Market Fit

46:01 The Protein Trend and Its Impact

50:15 Retail Partnerships and Growth

55:21 Balancing Multiple Roles

01:06:41 Future Plans and Community Engagement