Today we have a conversation with Anders Corbett, who is the Founder and CEO of Craft Microbiome, a Boston-based startup that is the first scientifically-proven performance company sourcing probiotics from elite athletes, and which has the mission of unlocking each athlete's full potential. He is also a Women's Rowing Coach at Dartmouth College and a world championship rower. We have a very interesting discussion about the ethical implications of scientific innovation and its boundless potential to tap into previously-unexplored marketplaces. We also touch on the underlying emotions that rule purchasing decisions and how this can transform the way capitalism operates.