<p>Search personalisation isn’t new, but it’s becoming more powerful. In this episode, Otso Karvinen unpacks Google’s approach to personalisation through patents and real-world examples, and explores how AI platforms like ChatGPT already excel at delivering tailored results.</p>

Search personalisation isn’t new, but it’s becoming more powerful. In this episode, Otso Karvinen unpacks Google’s approach to personalisation through patents and real-world examples, and explores how AI platforms like ChatGPT already excel at delivering tailored results.

#31 - Search Personalisation with Otso Karvinen (Quru)

SEO Unplugged is the SEO podcast that picks brains and entertains. Host Itamar Blauer invites digital marketing experts to share real-world experiences that can help increase your website's organic visibility.

Each episode focuses on a unique SEO topic, with guests sharing first-hand wisdom and tactics that you don't want to miss.

Business

Marketing

SEO Unplugged is the SEO podcast that picks brains and entertains. Host Itamar Blauer invites digital marketing experts to share real-world experiences that can help increase your website's organic visibility. Each episode focuses on a unique SEO topic, with guests sharing first-hand wisdom and tactics that you don't want to miss.

Share #31 - Search Personalisation with Otso Karvinen (Quru)

Sign up to save your podcasts

#31 - Search Personalisation with Otso Karvinen (Quru)

#31 - Search Personalisation with Otso Karvinen (Quru)