How can you make social media work for your business? 

My guest here in Episode 31 is Sophie Southmayd, a digital marketing expert and founder of Sophie Southmayd Consulting.

Sophie and her team are social media experts who take the time to get to know a brand's ethos, creating content with the right tone of voice, all while utilising their expertise in optics for better brand awareness.

Sophie explains:

- How she spotted the opportunity to start her own agency whilst an employee

- What she does on a quiet day to continue growing the business

- Why you should always find out a client’s budget

- How you can establish your social media tone of voice

- The social media etiquette to follow

- Why consistency is key

- How you can manage your community

- Why the metric you should be looking at isn’t followers

- How you can be authentic online

- Why video is non-negotiable…and the top 3 things you need to succeed

Her best advice is not to worry so much.

Enjoy!