In this episode of South Texas Power Lunch, host Matt Duke sits down with Andrew Anguiano, founder of Southside Craft Soda and seasoned entrepreneur. They discuss the importance of community and collaboration in business, the challenges of building a successful consumer packaged goods (CPG) brand, and the lessons Andrew has learned along the way. Join us as we gain insight into the world of entrepreneurship and the inspiring story behind Southside Craft Soda.

Be sure to follow them on social media and try their soda!

Facebook and Instagram: @southsidecraftsoda

www.southsidecraftsoda.com

Timestamps:

(00:00) Intro

(07:40) Andrew's Epiphany

(11:37) Beginning to examine CPG beverages in San Antonio

(12:26) Two ways marketing companies grow

(20:46) Marketing companies in San Antonio

(22:53) Turning point for South Side Craft Soda

(23:14) What is data without a script?

(24:49) The Maker Community of San Antonio

(27:36) Missing middle ground in the San Antonio ecosystem

(32:58) Southside Craft Soda Brand

(40:05) Biggest advice to CPG creators

(42:42) Ask for help!

(44:51) Designed packaging for CPG

(47:13) Biggest lesson from entrepreneurship