When I write copy for my clients I sell how people love to be sold to.

Genuinely.

Confidently.

With, “I’m here for you, and we’ve totally got this” energy.

Full of heart and humor and human connection.

But when I ask for the sale in my own copy?

I get all tied up in my head and write WTF calls to action that sound like this:

“Click here …. if you’re interested … and not too busy … ‘cuz I don’t want to trouble you … and this offer is just lukewarm anyway.”

You too? Do you find yourself tripping over your words when you ask for the sale?

Let’s change that.

Because if you write a compelling piece of copy but nose dive on the call to action?

Your conversions are going to feel it.

Today on the podcast, I’m sharing my #1 favorite (and easiest) copy trick of all time to boost your call-to-action click rates to an all-time high.

No worries - you don’t have to be a ‘word wizard’ to do this trick, and it doesn’t involve you turning into a used watch salesperson either.

Links from the Show:

My favorite button copy swipe file

My copywriting coach, Dawn Apuan

Not Your Mama’s Newsletters - Weekly email newsletter templates + prompts

Follow me on Instagram: @jennyrothcopywriting

Email me: [email protected]

Visit my website: www.jennyrothcopywriting.com

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Thanks for listening! :)