Where will spotify be in 10 years? because there’s not much business in hosting other companies music. The answer is right in front of us already. Spotify Originals - Just like Netflix Originals. Original content exclusive to Spotify commissioned by Spotify. Imagine instead of being paid 0.003c per stream, the artist gets paid $20M for the rights to the music. It that doesn’t happen though, streaming and music in general runs the risk of becoming just a tool to sell mobile phones.