Marketed as real found footage of three students who got lost in the woods never to return, The Blair Witch Project was a slow burn horror masterpiece that had people in 1999 losing sleep, searching for missing filmmakers, and swearing off camping forever. Central to the chaos? The eerie legend of Elly Kedward—a colonial-era witch who was banished to the Black Hills Forest for doing some seriously spooky shit. 

Come along as we get lost deep in the forest to uncover how a teeny little indie film, some never-before-seen marketing tactics, and a simple ghost story bewitched a generation.

Story starts at: 00:06:20

Welcome to I Scream, You Scream, a podcast with your weekly scoop of the most chilling histories, mysteries & paranormal perplexities! This month Gina & Kathryn are each enjoying a delicious scoop of Neapolitan ice cream while we dish about cases of mass hysteria. New episodes drop every Tuesday!

At the time of recording this episode, tickets to Windy City Paranormal Festival are still available - snag yours before it’s too late! Here are the deets: 

🗓️June 12-15 in Chicago IL 

❓Livestream and in-person tickets available (use code SCREAM for a discount) 

🎟️Tickets available at https://windycityparafest.com/

🖤Proceeds go to https://www.greaterthanhate.org/

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Keep it cool🍦And keep it creepy💀

📸Credits 

• IMDB
• Lawrence K. Ho / Los Angeles Times

Main Sources: 

• Curse of the Blair Witch (Sci-Fi Channel, 1999)
• The Blair Witch Project (Haxam Films, 1999)
• Off the Beaten Track: the Blair Witch Project (Independent Magazine, 1999) 
• How ‘The Blair Witch Project’ Revolutionized Movie Marketing (LA Times, 2024)

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