The Intelligent Marketer: The Podcast for B2B Revenue Marketers

31: The Importance of Data in the Internet of Things (IOT) with Rob Glickman


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No longer limited to just computers and phones, many household smart devices are appearing.

This means more data than many companies know what to do with.  Rob Glickman is the Chief Marketing Officer at Treasure Data, where his role all comes down to managing data and how it changes customer experiences.

Rob joined us for this episode of the Intelligent Marketer to talk about aligning his team at Treasure Data, the Internet of Things (IOT), and General Data Protection Regulation (GDPR) in Europe.

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The Intelligent Marketer: The Podcast for B2B Revenue MarketersBy Chris Nixon and Raviv Turner