Like a LEGO minifig, a powerful stump speech requires three key components:
  1. Head – Logical Appeals: Facts, statistics, and logical arguments
  2. Body – Emotional Appeals: Stories and vivid pictures to connect emotionally
  3. Legs – Call to Action: Two main points of action for the audience

Assemble these pieces in the order that best fits your style and audience:

•   Head First: Logic, emotion, action
•   Body First: Emotion, logic, action
•   Feet First: Action, emotion, logic
• The strength of this approach is its flexibility
• Ensure all three elements - logic, emotion, and action - are present
• Rearrange components based on your audience and specific message
• Use this LEGO minifig approach to build a compelling stump speech that connects with voters and impacts the campaign trail

For more tips on crafting effective stump speeches, refer to the accompanying one-page PDF.

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

For more, visit our website: www.thecommonwealthpartners.com.