This episode took on a life of its own in exploring the differences between wholesale and DTC business models. Tom is unabashed and honest in admitting what has been a pleasure and what has been a challenge in learning the DTC ropes and turning a great idea into a consumer-centric, profitable enterprise. Whether your business (or idea) is primary wholesale, primarily direct to consumer, or mid-multichannel development, this half hour will commiserate, inspire and enlighten.