We Talk About:

• Taking the leap and finding out what you’re meant to do
• Using every opportunity as a stepping stone
• The misconceptions of branding
• Exposing yourself to new people and ideas
• The importance of self-awareness

 

Resources:

• abigidea.com
• Instagram: @abigidea_
• Instagram: @loria91
• LinkedIn: linkedin.com/in/lori-abichandani
• Read: “Setting the Table”
• Read: “Big Magic”
• Read: “Tiny Beautiful Things”
• Follow Alli: @alliwebb
• Follow Lori: @loriharder
• Follow Brittany: @britdrisc

 

Show Notes:

Lori Abichandani is the founder and brand strategist for A Big Idea: a badass creative and branding marketing agency that is building some of the coolest brands today. The story of how she got to where she is today is so relatable and you’ll be sure to find it motivating – especially if you’re working in a job right now and not sure what comes next. 

 

Question Highlights:

• Can you tell us about your career experience, background, and how you got to where you are today?
• What got you to quit your job and find what you were meant to do?
• How do you approach working with clients?
• What are you doing to find your ideal clients?
• What books do you recommend?

 

Guest Bio:

Lori is an idealist, brand builder, writer, and connector. She's the founder of A Big Idea: a home for thoughtful brand building and a creative launchpad for consumer brands and founders who care deeply. She spent a decade working in marketing with large brands such as MasterCard, Nielsen, Facebook, Snapchat, and Yelp, before venturing out to help bring new, culture-shifting ideas to life. On a mission to help brands leave things better than they found them, she's proud to have had her work featured by “Business Insider,” “Thrive Global,” “Create & Cultivate,” and more. An East Coast transplant, she lives in LA where she spends her time thinking about the future of work, daily wellbeing, and her next great meal.