Filling Seats: The State of Enrollment Marketing in Higher Ed

31. Why marketing is critical to enrolling the class with Mary Beth Marks, University of the Pacific


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In this episode, youโ€™ll hear from Mary Beth Marks who is the Executive Director of Enrollment Marketing at University of the Pacific, a private university in Northern California.

You'll hear her discuss:

  • the importance of marketing to enrollment
  • how they're using paid TikTok ads to build brand awareness
  • what she thinks about using mail and email to meet enrollment goals

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Filling Seats: The State of Enrollment Marketing in Higher EdBy StudentBridge

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