The housewares industry is full of wonderful and amazing companies and individuals.  The Cookware Manufacturers Association has the privilege of having these incredible people as our members.  As part of our “Stronger Together” series that celebrates the diversity in our industry and how this makes us stronger. 

In this episode, host Fran Groesbeck has a conversation with Valerie Longs, Vice President of Purchasing at Instant Brands.

Valerie has over 40 years of global experience in sourced goods, of which 20 years has been in the housewares industry. She is extremely knowledgeable regarding corporate merchandising, sourcing, buying, product development, retail sales, merchandising, and operations.

Valerie shares stories about her professional journey and how the housewares industry has evolved over the years. She is driven to optimize supplier contributions to the business. With excellent executive team-building experience, she is willing to accept roles within the organization that strategically lead to success. She builds global quality assurance programs and creates Asia-based quality control systems. She gives insight into what has inspired her through the years for a successful career.