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Get ready to be inspired by the story of Lance Reader from Krank Golf, who turned a broken driver into a driving force of innovation. Lance's journey from the world of professional long drive to crafting durable and high-performing drivers is a tale of creativity and perseverance. Listen as we uncover the fascinating evolution of Krank Golf, starting with the El Diablo driver that transformed long drive competitions and powering through to today's technology for everyday golfers. Lance shares how collaborating with a Chinese factory led to world championship titles and how Krank Golf's focus has shifted post-pandemic to revolutionize the golfing experience for amateurs.

Unveiling the secrets behind Krank Golf's success, Lance walks us through the distinct manufacturing techniques that set his drivers apart. We discuss the meticulous processes like cup face forging and dual welding that contribute to the unparalleled durability of their products. Krank Golf’s use of beta titanium has resulted in innovations that minimize ball curvature and maximize performance. This episode teases exciting new launches, including a mini driver and fairway woods, as well as the craftsmanship involved in producing custom drivers that eclipse mass-produced alternatives by major brands.

We also engage in a lively debate about the ongoing evolution of golf technology and equipment rules. Lance provides valuable insights into the impact of modern drivers and emphasizes the importance of choosing the right equipment for individual swing speeds. We explore the influence of Bryson DeChambeau, whose achievements with Crank drivers have propelled the brand's popularity to new heights. From the nuances of conforming versus non-submitted drivers to thoughts on course design and the controversial divot rule, this conversation offers a comprehensive look at the future of golf innovation and the intriguing intersection of technology and tradition.

Please visit the Krank Golf website and explore all the club options to find the right driver for you.

https://www.krankgolf.com
https://www.instagram.com/krankgolf/
https://x.com/KrankGolf

Special thanks to our show sponsors and supporters! We couldn't do this without your support!

🏌🏻‍♂️ The Golf Stop
https://thegolfstop.com/
🏌🏻‍♂️Rohrs Golf Co
https://rohrsgolf.com/
🏌🏻‍♂️The Las Vegas Golf Superstore
https://www.worldwidegolfshops.com/las-vegas-golf?srsltid=AfmBOooulbl8EE448tHTMzU32vlFH_Nwa3tCmZ9kkydu29u1qWm4WspZ
🎸 Scott Russo and Unwritten Law
https://www.unwrittenlawofficial.com/

The Golf Stop
An indoor Trackman Lounge in the south end of the valley featuring four bays, a snack bar, and beer!

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