Wayne Mullins is the founder and CEO of Ugly Mug Marketing and author of Full circle marketing: transform your marketing and turn customers into evangelists. He is also a two time guest on the show (Ep. 198). In his new book, Wayne argues something incredible...that if you apply his full circle marketing approach, you only ever need three campaigns. And these are it:

* Convert strangers into friends

* Convert friends into customers

* Convert customers into evangelists

After I get over the shock of only ever really needing three campaigns, I looked at the list again. One third of the list is about communicating with customers, turning customers into evangelists. Most marketing teams spend no time trying to covert existing customers to anything else. Once a prospect becomes a customer, marketing is moving on.

But a good marketing team knows, as Wayne says, that few things are more scalable than getting existing customers to evangelist your services. Imagine that...a marketing team spending at least a third of their time, resources, and budget trying to convert existing customers to evangelists. Now that is marketing that I can sign up for.

More about Wayne:

* His book: https://www.amazon.com/Full-Circle-Marketing-Wayne-Mullins/dp/057897651X/ref=sr_1_1?crid=365LU89OXG03R&keywords=full+circle+marketing&qid=1636681375&sprefix=full+circle+marketing%2Caps%2C230&sr=8-1

* His company, Ugly Mug Marketing: https://www.uglymugmarketing.com/

* On Linkedin: https://www.linkedin.com/in/fireyourself/

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