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In this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many business owners face: the constant pursuit of new leads at the expense of nurturing existing relationships. Drawing from multiple client experiences, Kendra shares why hiring another salesperson isn’t always the answer—and how email marketing can be a game-changing solution.

We explore:

The Burnout of Always Chasing

• Why relentless networking can drain your time and energy
• The hidden costs of depending on a salesperson to replicate your passion
• How inconsistent follow-up causes valuable connections to slip through the cracks

The Power of Nurturing

• Why your best salesperson will always be you
• How email marketing bridges the gap between networking events and lasting relationships
• The difference between one-to-one meetings and building relationships at scale

Making Email Marketing Work for You

• The importance of writing like you’re talking to one person—your ideal client
• How consistency (weekly or bi-weekly emails) keeps you top of mind
• Using stories, examples, and even AI to make the writing process easier
• Why “B+ work” and consistency beat waiting for perfection every time

Key Takeaways for Business Owners

• Great relationships beat relentless hustle—every single day
• Systems will always outperform people when it comes to consistency
• Email marketing is not automation—it’s relationship building at scale
• Staying visible and top of mind means being the first call when clients are ready

Whether you’re an introverted business owner tired of nonstop networking or a leader wondering if you should hire a new salesperson, this episode will inspire you to rethink your approach. Instead of chasing, learn how nurturing your existing connections through email marketing can transform your business.

Are you ready to stop chasing and start nurturing? Tune in now and discover how consistent, authentic communication can help you grow without the burnout.

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