Some wise person said that necessity is the mother of invention. It’s also sometimes the mother of entrepreneurship. Meet Rice University runner Tyler Strothman. When he experienced years of frustrating foot pain, he tried many different brands of shoes, but nothing seemed to help solve his issues. So boldly, Tyler decided to start his own shoe brand, Veloci. The first models should arrive in January, but many runners who have tried his demo models have raved about them. The differentiators include a toebox that conforms to the natural shape of the foot AND they have a typical running shoe heel drop. Unlike some other brands on the market that have wider toeboxes, Velocis truly match the foot’s shape and they are not zero-drop shoes. In a crowded field, Tyler has been using his youthful enthusiasm and energy to crack into running shoe stores with his innovative brand. In this chat, it is interesting to hear the approach used by a 21-year-old to introduce Velocis to the running community, as well as learning how he has taken his shoes and the company from the drawing board, through financing and relationship-building, to actual production. After my bunion surgery last year, my foot still feels pretty beat up after runs, so I’m looking forward to receiving the pair of Velocis I’ve ordered myself.

Tyler Strothman
 velocirunning.com
Instagram @velocirunning and @tylerstrothman
LinkedIn and TikTok Veloci Running

Bill Stahl
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