Vinoo Vijay, now CMO of Truist Financial, is back on the show to discuss purpose-driven strategic marketing. During his first episode with us, Vinoo shared his story about coming to the US at age seventeen, eventually leading him to be the CMO at H&R Block, Ally, and now Truist.

In this episode, Alan and Vinoo discuss how his team carefully balances technology with touch to create a client experience unlike any other in the banking space. Vinoo shares about developing and positioning the Truist brand, how his team reinforces purpose on a daily basis, and his vision for marketing.

Listen in for Vinoo's advice on weaving your purpose into your daily life and making your strategic marketing efforts a success.

In this episode, you'll learn:

• Empower your team to align their personal purpose with your organization's purpose
• Identify your problem before attempting a solution
• Reinforce your purpose on a daily basis

Things to listen for:

[03:00] Vinoo's career journey and passion for finance

[08:00] Making a positive impact as a company

[11:30] Managing the evolution of Truist

[13:00] Creating a space where people want to be

[15:30] Developing and positioning the Truist brand

[20:45] Reinforcing purpose on a daily basis

[23:00] Aligning personal and organizational purpose

[26:00] Connecting client experience with business needs

[30:00] Vinoo's vision for strategic marketing

[35:30] What CMOs need to do to be successful

[36:15] What marketers should be learning more about

[38:20] The biggest threat and opportunity for marketers today

Resources Mentioned:

• Vinoo Vijay
• Truist
• Truist Purpose Statement
• Truist Ad Campaign
• Truist name
• Technology, Touch, and Trust
• Truist Leadership Institute
• Kim Whitler on Marketing Today – Boards and marketing experience (EP121) and Marketer's Contribution to firm performance (EP287)

Follow the podcast:

• Listen in iTunes (link: http://apple.co/2dbdAhV)

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