Over the last year, almost every metric that you want to go up has gone up at CodePen. More users creating and doing more things. You'd think that customer support would go up at the same level. And if it did, we would have thought that was very normal and dealt with it. But customer support doesn't have to be this static thing that just is the way it is forever. If you find that people have the same questions over and over, you can fix your app or documentation such to answer that question better. If people report bugs, you can fix them. In fact, if you do a lot of those things, you can reduce customer support even as the number of customers you support grows. That's exactly what we did at CodePen.

The result is that our customer support went from a job nearly impossible to get all done in a day, or the point where it is a part-time endeavor for whoever is on support that day. Even while our time-to-respond to tickets has also dramatically dropped. We're just over one hour right now, and of course hope to drop below that line. The truth is though, most tickets are half that, it's just some tickets that slip between the cracks and take days that hurt our average.

Netlify is throwing a totally free online conference: Headless Commerce Summit.

E-commerce is growing at an unprecedented rate, making everything from your site performance to your ability to iterate faster a critical business advantage.

Take have a day and go! Even if you aren't currently literally building a headless site, it would be good to have in your brain how other people are doing it and what they are getting out of it.