Join us on Average Joe Finances as our guest Robby Kuster from Green Coffee Company, discusses the company's evolution from a small startup with three farms in Colombia to a major player in the coffee industry, known for its sustainable practices and vertical integration. Robby shares his personal journey from studying economics and teaching English in Colombia to growing Green Coffee Company and pursuing an MBA. Listeners will hear about the importance of sustainability in agriculture, the benefits of vertical integration, and plans for the company to IPO in the next few years.

In this episode:

• Uncover how one career detour led Robby Kuster from teaching English to transforming Colombia’s coffee industry.
• Gain insight into how vertical integration drives both sustainability and profitability in agriculture.
• Explore why recession-resistant sectors like coffee can offer stable, long-term investment potential.
• See how innovation and impact can align through Green Coffee Company’s mission to modernize farming and empower communities.
• And so much more!

Key Moments:

00:50 Meet Robby Kuster

01:43 Robbie's Journey with Green Coffee Company

05:08 Green Coffee Company's Growth and Sustainability

08:05 Vertical Integration and Market Expansion

12:17 Investment and Future Prospects

21:36 The Importance of Coffee

22:15 Lessons from the Wine Industry

24:12 Generational Shifts in Agriculture

27:18 Green Coffee Company's Future Plans

32:27 The Final Round: Personal Insights

40:23 Where to Find More Information

Find Robby Kuster

Website: https://www.greencoffeecompany.com/

Try GCC's Coffee Here: https://juanvaldezcafestore.com/

LinkedIn: https://www.linkedin.com/in/robby-kuster/

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