Too many of us think that go to market is a sales and marketing exercise (some think it's only marketing), but as Sangram Vajre, author of Move: The four question go to market framework and 3X Helping Sells Radio (Ep. 68 and Ep. 154) guest says, go to market requires marketing and sales and customer success to work as one.

Where most companies falter is on one of these:

They can:

* Make but can't sell

* Sell but can't deliver

* Deliver but can't renew

* Renew but can't expand

All four of these "motions" must work for a company to be successful, and that is where Vajre's four question go to market framework comes in.

More about Vajre:

* The book: http://themovebook.com

* The Valley of Death we talked about: https://venturebeat.com/2019/03/30/getting-to-50-million-how-to-avoid-the-saas-valley-of-death/

More about ServiceRocket:

* Visit ServiceRocket.com: https://www.servicerocket.com/

* On Linkedin: https://www.linkedin.com/company/servicerocket/

* On Twitter: https://twitter.com/servicerocket

* On Facebook: https://www.facebook.com/ServiceRocket/

* On Instagram: https://www.instagram.com/servicerocket/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit helpingsells.substack.com