Author Kirk Williams joins Christoph Trappe to discuss the topic on today's live recording of the Business Storytelling Podcast.  
His book "Ponderings of a PPC Professional" can be purchased here: <a href="https://amzn.to/2VvGizs">https://amzn.to/2VvGizs</a>  
Follow him on Twitter: <a href="https://twitter.com/PPCKirk">https://twitter.com/PPCKirk</a>  
Christoph's content performance book: <a href="https://authenticstorytelling.net/content-performance-culture-book/">https://authenticstorytelling.net/content-performance-culture-book/</a>

Author Kirk Williams joins Christoph Trappe to discuss the topic on today's live recording of the Business Storytelling Podcast. His book "Ponderings of a PPC Professional" can be purchased here: https://amzn.to/2VvGizs Follow him on Twitter: https://twitter.com/PPCKirk Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/

Author Kirk Williams joins Christoph Trappe to discuss the topic on today's live recording of the Business Storytelling Podcast.&nbsp;&nbsp;
His book "Ponderings of a PPC Professional" can be purchased here: <a href="https://amzn.to/2VvGizs" rel="noopener noreferrer">https://amzn.to/2VvGizs</a>&nbsp;&nbsp;
Follow him on Twitter: <a href="https://twitter.com/PPCKirk" rel="noopener noreferrer">https://twitter.com/PPCKirk</a>&nbsp;&nbsp;
Christoph's content performance book: <a href="https://authenticstorytelling.net/content-performance-culture-book/" rel="noopener noreferrer">https://authenticstorytelling.net/content-performance-culture-book/</a>

318: Crisis PPC and other PPC topics - a chat with Kirk Williams

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. 

Guests have included:
Joe Pulizzi
Michael Brenner 
Kristina Podnar 
Scott Brinker
Seth Godin
Barry Schwartz
... and more. 
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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Marketing

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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318: Crisis PPC and other PPC topics - a chat with Kirk Williams

318: Crisis PPC and other PPC topics - a chat with Kirk Williams