For today’s episode of the Flip My Funnel podcast, we spoke with Daniel Englebretson, Director of Integrated Marketing at Phononic.

In this show, Daniel and I talked about how Phononic used Terminus to reap ABM success.

Here’s what we’re unpacking today:

• Can Your Demand Generation Be Too Successful?
• Account Based Marketing Proves Its Worth
• How They Did It
• Blogging Strategy Changed
• Selling the Sales Department on ABM
• Keeping It Fresh
• Too Much Success