One of the most significant challenges facing Enterprise sales professionals is how to write winning proposals. We tend to be good at building rapport and engaging customers, yet the arrival of a RFP in our inbox can strike the fear of God into us.

To bring value to the ESC community we reached out to our network to find the best person in this space. Jon Williams is the MD of Strategic Proposals who employ 30 people who focus exclusively on producing winning proposals for their customers.

He's a popular keynote speaker, and has published widely on bid and proposal best practice - including the "Proposal Guys" blog, numerous white papers and the book "Proposal Essentials" - Win more, win more easily (available on Amazon). He's won a range of industry awards, and is a Fellow of APMP (Association of Record for Bid, Proposal, Business Development, Capture and Graphics Professionals). As an APMP Approved Trainer, he's helped over 2,000 candidates to achieve certification.

Our purpose at Enterprise Sales Club is to enable SaaS Sales Professionals to achieve their potential through the power of life-enhancing connections, shared experiences, and collaborative learnings.

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