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In part 3 of our 2026 predictions series, we tackle the two biggest disruptors facing tourism: agentic commerce and AI politics.
McKinsey predicts AI will drive 46% of transactions by 2030. Peter thinks that number's low. We discuss why OTAs are positioning aggressively while DMOs risk becoming just data indexes for AI agents, how the customer relationship is shifting from B2C to B2A2C, and what operators must do NOW to avoid OTA 2.0.
Then we explore AI politics: how regulations like the EU AI Act will shape what tourism businesses can actually do, why early engagement with policymakers matters, and how the industry can avoid getting caught unprepared.
Read the full blog here.
#AIinTourism #AgenticCommerce #DMO #DestinationMarketing #TravelTech #AIRegulation #TourismAI
Follow Tourism AI Network:
X (Twitter)
Website
This podcast was recorded using Riverside.FM – the platform we trust for studio-quality remote recordings. With local tracks, HD video, and easy guest access, Riverside makes it simple to create pro-level podcasts from anywhere.
Want to launch your own? Try Riverside here.
By Tourism AI NetworkDid you know we offer a free AI Minute Snippet for your organization's newsletter? Give your members valuable AI insights without adding work for your team. Partner with us to add high-quality, thought-provoking AI content to your newsletter - for free! Book a 15-minute call to learn more!
In part 3 of our 2026 predictions series, we tackle the two biggest disruptors facing tourism: agentic commerce and AI politics.
McKinsey predicts AI will drive 46% of transactions by 2030. Peter thinks that number's low. We discuss why OTAs are positioning aggressively while DMOs risk becoming just data indexes for AI agents, how the customer relationship is shifting from B2C to B2A2C, and what operators must do NOW to avoid OTA 2.0.
Then we explore AI politics: how regulations like the EU AI Act will shape what tourism businesses can actually do, why early engagement with policymakers matters, and how the industry can avoid getting caught unprepared.
Read the full blog here.
#AIinTourism #AgenticCommerce #DMO #DestinationMarketing #TravelTech #AIRegulation #TourismAI
Follow Tourism AI Network:
X (Twitter)
Website
This podcast was recorded using Riverside.FM – the platform we trust for studio-quality remote recordings. With local tracks, HD video, and easy guest access, Riverside makes it simple to create pro-level podcasts from anywhere.
Want to launch your own? Try Riverside here.