We know fear does not work to get people to prepare for disasters, so why do we use it?  In this episode of the Complete-EM podcast we talk with a veteran of martketing, disaster preparedness education, and grass roots campaigning. We discuss fear-based campaigns and what really works to improve disaster preparedness.
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We know fear does not work to get people to prepare for disasters, so why do we use it? In this episode of the Complete-EM podcast we talk with a veteran of martketing, disaster preparedness education, and grass roots campaigning. We discuss fear-based campaigns and what really works to improve disaster preparedness.

We know&nbsp;fear does not work to get people to prepare for disasters, so why do we use it? &nbsp;In this episode of the Complete-EM podcast we talk with a veteran of martketing,&nbsp;disaster preparedness education, and grass roots campaigning. We discuss fear-based campaigns and what really works to improve disaster preparedness.

#32 Ana-Marie Jones - Fear-based Messaging

Join George Whitney each week as he speaks with people&nbsp;making a difference in emergency management. They talk about what works, what doesn&#39;t, how to work efficiently, and how to get it done with maximum effect.

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<cite>Special thanks to <a href="http://ccmixter.org/files/stefsax/7785">stefsax</a> / <a href="http://creativecommons.org/licenses/by/2.5/">CC BY 2.5</a> for our intro and outro music.</cite>

Join George Whitney each week as he speaks with people making a difference in emergency management. They talk about what works, what doesn't, how to work efficiently, and how to get it done with maximum effect.     Special thanks to stefsax / CC BY 2.5 for our intro and outro music.

Join George Whitney each week as he speaks with people&nbsp;making a difference in emergency management. They talk about what works, what doesn't, how to work efficiently, and how to get it done with maximum effect.

&nbsp;

&nbsp;

Special thanks to <a href="http://ccmixter.org/files/stefsax/7785" rel="noopener noreferrer">stefsax</a> / <a href="http://creativecommons.org/licenses/by/2.5/" rel="noopener noreferrer">CC BY 2.5</a> for our intro and outro music.

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#32 Ana-Marie Jones - Fear-based Messaging

#32 Ana-Marie Jones - Fear-based Messaging